Apr 19, 2018 - Sale 2474

Sale 2474 - Lot 275

Price Realized: $ 6,500
Show Hammer Price?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 4,000 - $ 6,000
(SIGNAGE--HEATH & CO.)
A vast presentation album containing 130 photographs of period buildings, storefronts, and parking lots, primarily highlighting the bold, graphic signage and "before and after" transformations of Californian businesses by the renowned company.
Through numerous skillfully composed photographs, the photographer has documented more than just the changes in signage on the building facades, they have captured a slice of Californian culture specific
to this period. Many of the pages are arranged with a smaller "before" image, followed by a large photograph emphasizing the transformations made. Silver (77) and chromogenic (53) prints, the images measuring 3 1/4x5 1/4 to 10 1/4x13 inches (8.3x13.3 to 26x33 cm.), artfully arranged and mounted recto/verso to card pages. Folio, brown leatherette with the debossed company name and logo; lightly worn. Circa 1970
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