May 10, 2004 - Sale 2006

Sale 2006 - Lot 47

Price Realized: $ 1,955
Show Hammer Price?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,000 - $ 3,000
CANTEVAL. 1955.
301/2x301/2 inches in diameter. Draeger.
Condition A.
After the Second World War, Loupot's graphic direction revolved around the further metamorphosis and stylization of designs and logos he had created for his major clients in the pre-war period. Among these, St. Raphael remains the most spectacular example. In 1927, Loupot was hired by Etrennes Nicolas, the wine merchant (who was behind many of the best French advertising campaigns of the period), to revamp the image of "Nectar" the company's emblematic character. In the 1950s, Loupot was again asked to perform the same job and this time goes to the very edge of abstraction, creating a near stick-figure variation of the character. This new, strictly geometric, clean and powerful version was used in numerous ways, it even exists as a sculpture. Zagrodzki no. 115, p. 96, Musee de l'Affiche nos. 97-99 (var).