EUGENE BEAUDOIN (1898-1983) & MARCEL LODES (1891-1978) PARIS 1937 / EXPOSITION INTERNATIONALE. 1936. 39x24 1/4 inches, 99x61 1/2 cm. Jules Simon, Paris. Condition B+: repaired tears and overpainting in margins; creases and minor restoration in image. Designed by the same architects who created the exposition fairgrounds, this poster remarkably incorporates the red, white and blue of the French tri-color, the Eiffel Tower, the curve of the Seine, klieg lights and sky-writing into a seamless, airbrushed design. Many prominent poster artists (including Carlu, Cappiello, Colin and others) designed images promoting the 1937 Parisian World's Fair, but this design won a competition sponsored by the French Ministry of Commerce. This is the middle of three formats. Poster Progress p. 84.
