Oct 25, 2018 - Sale 2490

Sale 2490 - Lot 21

Price Realized: $ 585
Show Hammer Price?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 600 - $ 900
R.F.H. (INITIALS UNKNOWN) S.S. UNITED STATES! TO EUROPE / SAIL WITH THE UNRUSHABLES. Circa 1967.
29 3/4x19 3/4 inches, 75 1/2x50 1/4 cm.
Condition A-: minor creases and darkening at edges; small stain in lower text. Silkscreen. Paper.
This poster is part of a stylish, mid-century modern ad campaign for the S.S. United States; it presented the "unrushables"- a lifestyle campaign touting how stepping out of the frantic pace of modern life into the slower, elegant, romantic, peaceful and decadent way of life on board this ship was so wonderful. The phrase along with this same image (and many others) was also used in magazine ads. They all featured hip, attractive young couples in contemporary fashions.