May 23, 2019 - Sale 2510

Sale 2510 - Lot 266

Price Realized: $ 750
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 500 - $ 750
64 1/2x47 1/4 inches, 163 3/4x120 cm. Hillison & Etten Company, Chicago.
Condition A-: slight toning in left image; unobtrusive foxing spots in image. Paper.
Since 1951, the International Design Conference in Aspen (IDCA) founded by Walter Paepcke, president of the Container Corporation, emulated the Bauhaus philosophy. By promoting a close collaboration between modern art, design, and commerce, it served as a forum for designers to discuss and disseminate current developments in the related fields of graphic arts, industrial design, and architecture. Ralph E. Eckerstrom was a designer and director of design for the Container Corporation of America and later co-founder and president of Unimark International from 1963-79. He also served as past president and chairman of the International Design Conference. John Massey was art director of the University of Illinois Press in 1957 (following Eckerstrom) and later invited by Eckerstrom to become a graphic designer and director at CCA where he oversaw the continuation of Container's "Great Ideas of Western Man" campaign. In 1964, Massey opened the Center for Advanced Research in Design (CARD).