Dec 15, 2011 - Sale 2266

Sale 2266 - Lot 1

Estimate: $ 800 - $ 1,200
ROGER BRODERS (1883-1953) HUILE RENAULT. Circa 1920.
46 1/4x30 1/2 inches, 117 1/2x77 1/2 cm. Courbet, Paris.
Condition B+: repaired tears, restoration and overpainting in margins and image; darkened overall.
One of Broders' earliest known published images is from a 1912 French fashion magazine. Journal des Dames et des Modes it depcits a woman in an elegant robe in front of a lacquered Chinese cabinet. The haute Art Deco mannerism of that fashion image did not appear in his posters until the late 1920s. Among his earliest posters is this ad for car oil. The Moliere-inspired doctor, treating a car with oil, is a figure quite far from the lithe Art Deco figures Broders would soon be drawing. The slogan "The Health of the Engine" is borne out by the visual association of the medical treatment. rare Broders p. 22, Perry / Broders p. 8.