May 03, 2018 - Sale 2476

Sale 2476 - Lot 111

Price Realized: $ 3,750
Show Hammer Price?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
ROGER BRODERS (1883-1953) SAINTE - MAXIME. 1928.
42x30 3/4 inches, 106 3/4x78 cm. Lucien Serre & Cie, Paris.
Condition B / B+: repaired tears, restored losses, staining, creases and overpainting in margins, some affecting text and image; colors attenuated. Framed.
It is with this image that Broders formally turns towards geometric compositions, fully embracing flat planes of color and stylized landscapes. It was one of his most popular posters during his lifetime and was widely used by several different organizations. The PLM railroad reused it in 1929 in a slightly smaller format, the S.N.C.F. used it as a poster in the mid 1930s and the Saint-Maxime tourist office also employed it as a promotional image. This is the first printing. Broders p. 85A and 85B (var), Perry / Broders p. 33, Reclame 96, Riviera 40, Voyage p. 39, Golden Age 136.