Oct 25, 2018 - Sale 2490

Sale 2490 - Lot 72

Price Realized: $ 8,125
Show Hammer Price?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 6,000 - $ 9,000
ROGER BRODERS (1883-1953) SUR LA CÔTE D'AZUR. Circa 1931.
39 1/4x24 3/4 inches, 99 3/4x63 cm. Lucien Serre, Paris.
Condition A-: repaired tears and light staining at edges, some slightly affecting image and text.
This poster has been cited as a classic example of shifting social mores, as well as a shift in the design of travel posters themselves, in that the traditional "aristocratic or upper middle class woman in a long crinoline dress who is carrying an umbrella in hand to protect herself from the sun [who was depicted in many turn-of-the-century travel posters], gives way to a young, buxom sun worshipper" (Azur p. 19). In 1933, this image was used by the PLM on the cover of a travel brochure (see www.travelbrochuregraphics.com). Broders p. 90, Perry / Broders p. 29, Le Train p. 102, Azur cover and 11, Golden Age p. 109.