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Estimate: $ 3,000 - $ 4,000
SERODENT. 1935. 50x35 inches. Sauberlin & Pfeiffr, Vevey. Condition A: expertly repaired tear in bottom margin. Loupot was familiar with the use of objects to build a sensitive still-life-his posters for Café Martin and Twinning Tea are two good examples of his soft approach towards Object Posters. Yet this poster with the image of two toothpaste tubes being emptied onto a toothbrush plays on a dark and light effect in a style that can be compared to the Swiss school. Zagrodzki points out that Loupot made this creative choice because this poster was printed in Switzerland for the Swiss market. As was often the case with Swiss posters, this image can be found in the three official languages of Switzerland: French, German and Italian. Zagrodzki no. 94, p. 85.