Jan 28, 2016 - Sale 2403

Sale 2403 - Lot 155

Price Realized: $ 552
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 200 - $ 300
ADVERTISING. (NETWORKS.)
NBC Peacock. Silkscreen card used for station interruptions. 273x305 mm; 10 3/4x13 3/4 inches, board. Verso blank, no stamps. Circa 1965.
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Additional Details

A fun little piece of network ephemera. The "Laramie Peacock" was the second, kaleidoscopically colored version of NBC's famous logo named after the series which introduced it in 1962. The previous, original version was designed in 1956 by John J. Graham and called, simply "the bird" by NBC. It was introduced to reflect the network's increased color programming and to encourage sales of RCA's color television sets but quickly became the visual trademark of the network.