Jun 05, 2018 - Sale 2480

Sale 2480 - Lot 20

Price Realized: $ 4,750
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
DR. SEUSS [THEODOR GEISEL].
Flit Cat. Advertisement for Flit insecticide. Pen and ink drawing on stiff card. 127x223 mm; 5x8 3/4 inches. Signed "Dr. S." lower right image. Tipped to mount of window matte along top edge, verso. Light surface wear.
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Additional Details

early original drawing of one of seuss's famous flit insecticide advertisements. The image depicts a jaunty cat firing a Flit insecticide gun with his tail to the trigger. "The series found its way into histories of advertising, and was compared with the Burma Shave series of ubiquitous roadside rhymes. The nearest thing to criticism was an agency warning that sometimes the bugs Ted drew were too lovable to kill"--Morgan, Judith & Neil, Dr. Seuss & Mr. Geisel, page 65.