(ADVERTISING) BENJAMIN ALBERT STAHL She Turned a Wilderness

Sale 2465 - Lot 24

Unsold

Estimate: $ 1,500 - $ 2,500

BENJAMIN ALBERT STAHL.
"She Turned a Wilderness Into Home." Study for John Hancock Life Insurance print advertisement campaign, 1949. Oil on canvas paper. 330x381 mm; 13x15 inches, framed to 23x25 inches. Not signed. Framed. Provenance: From the Collection of the Society of Illustrators.

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Stahl worked at McCann Erickson and art-directed the John Hancock Insurance advertising campaign, contributing this one design himself. The campaign, which commissioned major artists and illustrators in an effort to use "high art" in print ads to catch people's attention, was a huge success and won numerous awards. The ads ran for over a decade and were included in historical exhibitions around the country including the famous traveling "Faces of Freedom" show from 1962.