?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
HOWARD SCOTT. "That's My Meat." Kingan's Reliable bacon billboard ad artwork featuring the well-manicured hand of a waitress or wife serving a breakfast plate replete with Kingan's bacon to a hungry man. Gouache on board with collage. 508x921 mm; 20x36 1/4 inches. Signed in upper left. Glue residue along margins from window matte. Scattered light soiling and toning. 1949.
Accompanied by photograph of the Kingan & Company sales meeting at the Hotel Jefferson, Richmond, Virginia October 7, 1949 (with photographer's stamp and title written on verso), showing this advertisement enlarged on a full sized billboard hanging above the stage before a packed room of salesmen. Scott's illustrations for the company's "That's My Meat" ad campaign brought Kingan's national attention and were among the most recognizable billboards and print ads of the period.
