Feb 25, 2010 - Sale 2204

Sale 2204 - Lot 100

Price Realized: $ 3,360
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,500
"HAIR GLORY & BED BUG MURDER" (ADVERTISING.) NEUMAN, MORTON. Collection of original Valmor product labels. Over 100 color letterpress labels of various sizes, from a small triangular one inch Lucky Charm Perfume label to a six inch square Brown Skin Beauty label. All are in excellent condition. Chicago, 1920s-1930s

Additional Details

A collection of product labels for everything from "Madame Jones Female Tablets" and "Hair Glory" to "Lucky Mojo Toilet Water" and "Bedbug Murder" an insecticide. All created of Morton Neuman, owner and president of Valmor products of Chicago, one of the largest producers and distributors of products specifically aimed at black consumers from the 1920s through the 1950s. Neuman was a collector of fine art and helped finance Chicago's Art Institute with profits made from his cosmetic empire. Curiously, both Valmor, and its largest competitor, Lucky Heart Products of Memphis, were owned by non-black families. Black-owned cosmetic companies like Madame C.J. Walker's and Annie Turnbo-Malone's Poro products were virtually put out of business by a combination of the Great Depression and the advertising power of companies like Valmor and Lucky Heart.