?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 600 - $ 800
(ADVERTISING.) Schaeffer's Exciting Contest to Elect "Miss Beaux Arts 1962." Flyer, which when opened becomes a large photographic poster, 23-1/2 x 32-3/4 inches. Creases where folded; a couple of minor closed tears at the folds. New York, 1962
An impressive promotional campaign for a nationwide black beauty contest. The 1960's saw the beginning of large corporate advertising campaigns aimed specifically at the black community for the first time. Clarence Holte, a noted African American book collector and "adman" was hired by BBD&O, one of the largest advertising firms in the world to head up an entire division, devoted to "black" advertising. This was one of his campaigns.
Exhibition Hours
Exhibition Hours
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