(BASEBALL ST LOUIS CARDINALS) Original design for the Sport

Sale 2174 - Lot 72

Price Realized: $ 1,320

?Final Price Realized includes Buyer’s Premium added to Hammer Price

Estimate: $ 2,000 - $ 3,000

(BASEBALL--ST. LOUIS CARDINALS.) Original design for the Sportsman's Park scoreboard. Blueline print on paper with paint and ink embellishments, 23 x 36 inches; creased, worn on right edge, slight separations along center fold including a 1/4-inch hole. [New York, 1953]

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Additional Details

Sportsman''s Park was the venerable home of the St. Louis Cardinals. When the team was purchased by August Busch in 1953, he commissioned a series of renovations, including this neon-highlighted left-field scoreboard which advertised his family''s most famous product. The Anheuser-Busch eagle appeared to flap its wings whenever a Cardinal hit a home run. Left field at Sportsman''s Park was distinguished territory: the great Stan Musial was stationed under this sign for much of his career, and Lou Brock first came to prominence here as well. The scoreboard was designed by Artkraft Strauss, a New York firm which also designed many of the neon signs in New York''s Times Square. See also lots 222 to 241. with--a contemporary photograph of the scoreboard, 8 x 10 inches.