(BEAUTY) Catalog for the Amanda L Co a Black owned hair and

Sale 2562 - Lot 71

Price Realized: $ 3,000

?Final Price Realized includes Buyer’s Premium added to Hammer Price

Estimate: $ 500 - $ 750

(BEAUTY.) Catalog for the Amanda-L Co., a Black-owned hair and beautician's supply company. Illustrated. 11, [1] pages. 8vo, 8 1/2 x 5 1/2 inches, self-wrappers; folds, moderate soiling and wear. Chicago, circa 1944

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Additional Details

This catalog features a photograph of the proprietor Madame Amanda L. Boler on the cover, as well as her Chicago storefront. A wide variety of wigs, attachments, and her own line of pomades and cosmetics are featured, as well as the Bobbit-It Electric Heater, hairstyle posters, and more.

Amanda Lorene (Stephens) Boler (1909-2006) was born and raised in Arkansas. She married her husband and business partner Alvin Eugene Boler (1904-1965) in Chicago in 1941, and they removed to Grand Junction, MI in 1946. This little-known company ran ads in the Pittsburgh Courier in 1944 and 1945 from this 4640 Cottage Grove Avenue, Chicago address. No other Amanda-L material has been traced at auction or in OCLC.