(BILLBOARDS) A group of 29 striking and stylish photographs

Sale 2426 - Lot 359

Price Realized: $ 5,750

?Final Price Realized includes Buyer’s Premium added to Hammer Price

Estimate: $ 800 - $ 1,200

(BILLBOARDS)
A group of 29 striking and stylish photographs of highly graphic, 3-D ads for Pacific Outdoor billboards, in Los Angeles.
A prime example of mid-century Mad Men-era advertising for Oreos, Marlboro cigarettes, Ritz Crackers, Shell Gas, Philadelphia cream cheese, Kraft mayonnaise, Betty Crocker cake mixes, General Electric appliances, and more. Silver prints, the images measuring 8x10 inches (20.3x25.4 cm.), nearly all with a Pacific Outdoor hand stamp on verso, and 9 with typed captions identifying the client, agency, type of bulletin, date photographed, and location, on verso. 1954-57

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