(BUSINESS) Advertising card for the Richmond Beneficial Insu

Sale 2598 - Lot 164

Price Realized: $ 1,125

?Final Price Realized includes Buyer’s Premium added to Hammer Price

Estimate: $ 400 - $ 600

(BUSINESS.) Advertising card for the Richmond Beneficial Insurance Company. Illustrated card, 4 x 6 inches; worn with moderate staining. [Richmond, VA], circa 1902-1912

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Additional Details

The Richmond Beneficial Insurance Company was founded in 1894, and quickly became a mainstay of Richmond's important Black business district, known as Jackson Ward. Edward F. Johnson assumed the presidency of the company in 1902. This card shows their early headquarters at 728 North Second Street, before the 1912 construction of a new headquarters which remains a Richmond landmark. We trace no other examples of this card.