(BUSINESS) Brochure for the Eureka Villa development in Los

Sale 2631 - Lot 134

Price Realized: $ 812

?Final Price Realized includes Buyer’s Premium added to Hammer Price

Estimate: $ 1,000 - $ 1,500

(BUSINESS.) Brochure for the Eureka Villa development in Los Angeles County, California. 8 pages, 9 1/4 x 4 inches, on one folding 9 1/4 x 16-inch sheet; minor wear and toning. Los Angeles, CA, 1926

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Eureka Villa was founded in 1924 by early Black real estate and film investor Sidney Dones (1888-1947) and partners on a thousand acres of land in the mountain foothills north of Los Angeles. This brochure includes a portrait of Dones, his original poem "Eureka Villa," an order form, and 5 pages of questions and answers on the project. He calls this "the greatest opportunity yet offered to our group in California" and asserts that "I have done my duty to my race in helping to put home-owning in Southern California in the reach of all." Hollywood jobs are within an easy commute, water and farmland are plentiful, and a cannery and industrial laundry are planned. Oil? Maybe. . . . "I really and truly believe not only that there is oil at Eureka, but I believe the people who buy lots now, at least some of them, will make a fortune within the next five years from oil." Dones promises that one part of the development will be reserved for the elite: "Val Verde Unit is the most beautiful part of Eureka." The entire settlement is now known as Val Verde.