?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 400 - $ 600
(BUSINESS.) "Mildness is a Pleasure with Pall Mall"--pair of cigarette posters for the African-American market. Large color posters, 21x15 inches; some creases where folded; very minor abrasions. New York, circa 1963-1968
The posters feature models Doris Chambers and Betty Finley. Until the 1960s, advertising for mainstream products was not aimed toward any specific ethnic group. These posters represent some of the earliest advertisements specifically tailored for the African-American market. The noted black bibliophile, Clarence Holte was responsible for some of the earliest advertising in this area, done for the agency Batten, Barton, Durstine & Osborn.
