(BUSINESS) PALL MALL CIGARETTES Mildness is a Pleasure with

Sale 2204 - Lot 175

Price Realized: $ 600

?Final Price Realized includes Buyer’s Premium added to Hammer Price

Estimate: $ 800 - $ 1,200

(BUSINESS.) PALL MALL CIGARETTES. Mildness is a Pleasure with Pall Mall. Two large color posters for the African-American market, 21x15 inches; some creases where folded; very minor abrasions. New York, circa 1963-1968

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Additional Details

The posters feature models Doris Chambers and Betty Finley. Until the 1960s, advertising for mainstream products was not aimed toward any specific ethnic group. These posters represent some of the earliest advertisements specifically tailored for the African-American market. The noted black bibliophile, Clarence Holte was responsible for some of the earliest advertising in this area, done for the agency B.B.D. & O.