(BUSINESS) Try It Higgins Laundry Soap Its the Best

Sale 2308 - Lot 241

Price Realized: $ 330

?Final Price Realized includes Buyer’s Premium added to Hammer Price

Estimate: $ 300 - $ 500

(BUSINESS.) Try It. Higgins Laundry Soap. It's the Best. Carte-de-visite of two African American men with top hats, on which are two parts of an advertisement for laundry soap. Np, circa 1880's

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Following the Civil War and Reconstruction; blacks, once reviled by many, slowly but surely became one of the most popular vehicles for advertisements. The Gold Dust Twins, Uncle Ben, Aunt Jemima, and a host of other black faces covered everything from baking powder and lamp black to whiskey and tobacco. Here we have a pair of black men, with tall top hats carrying the message " Try It. Higgins Laundry Soap, It's the Best."