Oct 02, 2001 - Sale 1907

Sale 1907 - Lot 138

Price Realized: $ 1,092
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
(COMPUTER TECHNOLOGY) rose, ben
Otis Elevator abstraction. Dye transfer print, 18x14 inches, with Rose's signature and date on the overmat; framed. 1979
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Ben Rose (1916-80) was credited with bringing photography into the computer age. An advertising photographer who was one of the first practitioners to explore electronic technologies, Rose married elements of industrial photography with those of conceptual fine art. In 1978, he used an analog computer (which he programmed himself) to control his photographs through dozens of steps and complex lighting patterns. His last major project, a campaign for Otis Elevator, was based on conceptually abstract stroboscopics. This print was formerly in the collection of the president of Otis Elevator Corp.