(DESIGN) Rand Paul NeXT Logo – The Signs of the Next Generat

Sale 2497 - Lot 96

Price Realized: $ 2,000

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Estimate: $ 1,000 - $ 1,500

(DESIGN.) Rand, Paul. NeXT Logo – The Signs of the Next Generation of Computers for Education, Spring, 1986. Illustrated, partially in color. 4to, original wrappers, some wear to extremities and mild dampstaining along bottom edge, not visually obtrusive to contents. Weston, Connecticut, 1986

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Rand's design for NEXT became one of his most iconic works. He created numerous variations of the NeXT logo before settling on the final design which he presented at the end of the book. He felt that including the variations not only satisfied one's curiosity but also made visible the intrinsic meaning behind each design. In 1998, Steve Jobs placed Rand in the Apple Think Different campaign alongside pioneers of other mediums, including Pablo Picasso, Bob Dylan, Martha Graham and Miles Davis. Paul Rand, Heller, pages 194-195; Paul Rand: Modernist Design, Nunoo-Quarcoo, page 382.