(DESIGN ADVERTISING) Wagner Günther Pelikan Blätter

Sale 2451 - Lot 70

Price Realized: $ 228

?Final Price Realized includes Buyer’s Premium added to Hammer Price

Estimate: $ 250 - $ 350

(DESIGN / ADVERTISING.) Wagner, Günther. Pelikan Blätter. Bound set of issues number 1-26 from 1929-1936. Numerous color and black-and-white graphic designs and advertisements for the ink, paint, and stationery company. 4to, buckram-backed boards; original covers bound in, owner's ink initial stamps and penciled Xs and notes scattered throughout, but most designs clean; typed telegraph receipt signed by Wagner on Pelikan stationery. Hanover and Vienna, 1929-36

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Additional Details

Günther Wagner, the director of Pelikan from the early 1870s onwards, hired some of the leading designers of the day to spearhead the company's logo, packaging, and advertising re-design, including Ludwig Hohlwein and El Lissitzky.