?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 600 - $ 900
(DESIGN / ADVERTISING ART / MEDICAL). Concours Publicitaire Réservé au Corps Médical. 42 tipped-in color advertisements for medicines from leading Belgian laboratories of the mid-20th century. 4to, publisher's plain grey printed wrappers, a few natural wrinkles to mounts. Brussels: A.T.E.P. (Agence Technique d'Études et de Publicité), 1948-49
An interesting album including some early works by well-known artists including Victor Vasarely, Pierre Lissac, and James Thiriar. The ads celebrate Belgian strides in pharmaceuticals and display the available lotions and tonics to treat everything from circulation, insomnia, nerves, thyroid, asthma, grippe, and many other nagging ailments.