(DESIGN BAYER HERBER ) Cohama Ties Sunmaker colors give you

Sale 2497 - Lot 92

Price Realized: $ 845

?Final Price Realized includes Buyer’s Premium added to Hammer Price

Estimate: $ 600 - $ 900

(DESIGN / BAYER, HERBER .) Cohama Ties, "Sunmaker colors give you a new perspective." Original oversized advertising proof. 11 1/4x14 inches, printed recto only. Signed in the plate and marked in pencil on verso in a few areas indicating the firm that commissioned the piece. Bright and clean. New York: Cohama Tie Fabrics, 1944

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Additional Details

The pencil indications in Bayer's hand on the verso ("DorNY") refer to Dorland International, the advertising agency where Bayer first started working as art director after leaving the Bauhaus in 1928 and for a short period in New York City. "In a graphic campaign for Cohama neckties . . . a de Chirico-esque space is transformed in a graphic dialectic. Sharp linear recessions into space highlight the presentation of this company's neckwear, which looms large in comparison to small figures, reminiscent of those found in de Chirico compositions"--Chanzit, Gwen; From Bauhaus to Aspen: Herbert Bayer and Modernist Design in America, 3D Press, 2005, page 59.