?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
(DESIGN / BRODOVITCH, ALEXEY.) Portfolio: A Magazine for the Graphic Arts. Issue Nos. 1-3 [complete]. Edited by George S. Rosenthal and Frank Zachary with art direction by Alexey Brodovitch. Illustrated with die-cuts, transparent pages, a variety of paper stock, bound-in samples and inserts, a fold-out booklet and many other examples, includes the original pair of 3-D glasses for the article on Stereoscopy. Thin folio, original pictorial wrappers, variously but moderately worn, Volume 1 with cellotape repairs on spine. Cincinnati: Zebra Press & Duell, Sloane and Pierce, 1950-51
Volume 1, Number 1, Winter 1950; Volume 1, Number 2, Summer 1950; and Volume 1, Number 3, Spring 1951. Brodovitch's short-lived, seminal art, design and photography magazine featuring celebrated artists/designers and vernacular design including, but not limited to: Giambattista Bodoni, E. McKnight Kauffer, Trademarks by Paul Rand Shaker Design, Saul Steinberg, Photography in Fashion: (Irving Penn and Richard Avedon), Charles and Ray Eames, Charles Coiner & The Container Corporation of America, Ben Shahn, Cartier-Bresson in the Orient, Calligraphy, Jackson Pollock, Robert Osborn and Alexander Calder to highlight a few. Meticulously designed with imaginative layouts and lavishly produced with innovative printing techniques.
