Jul 30, 2020 - Sale 2543

Sale 2543 - Lot 426

Price Realized: $ 562
Show Hammer Price?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 400 - $ 600
(DESIGN / GRAPHIC DESIGN / BAYER, HERBERT.) Electronics-A New Science for a New World. Photographic plates (including photomontage), creative typographic design, and color plates. Oblong 8vo, 8 1/4x10 3/4 inches, original stapled illustrated wrappers designed by Bayer, general light wear. New York: General Electric, 1942

Additional Details

Booklet commissioned from Herbert Bayer by Leo Lionni, the art director of N.W. Ayers at the time. Featuring photomontages, color illustrations, dynamic layout and diagrams. The electron is explained and FM radio is promoted, as well as the nascent technology for television. The use of electricity to aid in public safety, agriculture and medicine is also illustrated.