(ECONOMICS.) Reeves, Rosser. Reality in Advertising. 8vo, publisher's tan cloth stamped in black, few faint spots to rear joint; three lines underlined in red ink, mild toning to endpaper gutters, ex-collection William K. Foster with his name inked to front flyleaf (Foster was a Bates executive reaching Senior Vice President when he left after ten years in their employ). First edition for confidential private circulation, "for Agency use only," pre-dates the more common trade edition. NY/Hollywood/London: Ted Bates & Company, (1960)