(FASHION.) LOUIS FÉRAUD. (Attributed to.) Archive of 1960s Mod fashion sketches from the Paris Studio. Together, 39 fashion designs on paper and 6 accessory designs on smaller tracing paper. Pen and felt-tip marker on paper. The larger drawings 400x279 mm; 15 3/4x11 inches. The smaller group, 267x216 mm; 10 1/2x8 1/4 inches. Bound with a metal ring; scattered edgewear, 5 drawings with long closed tears repaired with tape on verso. Nd, circa 1960s. Provenance: Acquired in the 1960s by a fur trader who was visiting Féraud's Paris studio to collaborate on a line of fur mini skirts.
Féraud (1921-1999) opened his first "Maison de Couture" in Cannes in the 1950s with his wife. The location allowed him to rapidly gain access to an elite patronage of movie clients visiting for the Film Festival. His first major rise to fame came after Brigitte Bardot attended an event in one of Féraud's dresses. The following week, his shop sold 500 dresses. Following his success, he relocated to Paris and produced both ready-to-wear and haute couture lines. There, he and his wife became known as "the Gypsies" -- creators of the wildly colorful gypsy-inspired aesthetic that came to define 1960s Parisian fashion.
