Mar 01, 2012 - Sale 2271

Sale 2271 - Lot 357

Unsold
Estimate: $ 3,000 - $ 4,000
(LITERATURE AND POETRY.) COHEN, OCTAVUS ROY. Grin! Chuckle! Over "Damaged Goods," by Octavus Roy Cohen in the Saturday Evening Post, 5¢. Cloth point-of-purchase banner, 34-1/2x44-1/2 inches with brass grommets at each corner. New Jersey: Sweeney Litho Co, [1925]

Additional Details

a rare survival of a once popular manner of advertising for america's magazines. At one time, special articles or series appearing in magazines like the Saturday Evening Post would have banners such as this placed at larger newsstands. Today, with the Internet and other media in competition, America's once thriving newspaper empires like that of Hearst and Gannett are barely hanging on.