?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,500
(PACIFIC OUTDOOR BILLBOARDS) Collection of 40 photographs chronicling the age of hyper-real and ultra-enticing advertising, displayed here on Pacific Outdoor billboards throughout Los Angeles, California. The images promote an array of prepackaged foodstuffs, air-travel, Gasoline, Scotch, Beer, Cigarettes, and automobiles, and are rife with amplified American marketing, in true Mad-Man style. Silver prints, the images measuring approximately 7 1/2x9 1/2 inches (19.1x24.1 cm.), with some slightly smaller, a few with date-stamped Pacific Outdoor hand stamps, and mimeographed captions identifying the client, agency, type of bulletin, date photographed, and location, on verso. 1950s
