Feb 21, 2019 - Sale 2499

Sale 2499 - Lot 288

Price Realized: $ 3,250
Show Hammer Price?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,500
(PACIFIC OUTDOOR BILLBOARDS)
Collection of 40 photographs chronicling the age of hyper-real and ultra-enticing advertising, displayed here on Pacific Outdoor billboards throughout Los Angeles, California.
The images promote an array of prepackaged foodstuffs, air-travel, Gasoline, Scotch, Beer, Cigarettes, and automobiles, and are rife with amplified American marketing, in true Mad-Man style. Silver prints, the images measuring approximately 7 1/2x9 1/2 inches (19.1x24.1 cm.), with some slightly smaller, a few with date-stamped Pacific Outdoor hand stamps, and mimeographed captions identifying the client, agency, type of bulletin, date photographed, and location, on verso. 1950s

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