(POIRET, PAUL.) PAN: Annuaire du Luxe a Paris, 1928. Edited by Poiret. Complete with 115 full-page Art Deco advertisements for famous purveyors mounted on stubs, and 6 divisional titles preceding the sections, including many in color or metallics. Folio, publisher's yellow cloth lettered in silver and black; binding and contents clean. Couturier Paul Poiret spearheaded the production of this album, designed to showcase luxurious French products from a wide variety of companies, such as the fashion house of the Callot Soeurs, to the cosmetics company Elizabeth Arden, to the Moulin Rouge cabaret and the import/export specialists Mitsubishi. He commissioned young Parisian artists such as Cocteau, Dufy, Dyl, Foujita, Gesmar, Martin and Sem to design modern, bold advertisements for the participating businesses. Advertisements are divided into the following chapters: fashion and accessories, home furnishings, food and wine, gifts, sports and travel. The last plate promotes the services of Devambez, the firm that produced this album for Poiret and many other innovative publicity pieces. This was the first of what was conceived to be an annual series, although a second album was never assembled. Exceedingly clean and square copy, quite uncommon as such. (Paris, 1928)