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Estimate: $ 600 - $ 900
(POSTERS & ADVERTISING.) Ruben, Paul. Die Reklame; Ihre Kunst und Wissenschaft. Volumes 1 (First Edition) and Volume 2 (Fourth Edition). Profusion of color plates by artists such as Ludwig Hohlwein, Jupp Wiertz, Louis Oppenheim, Abel Faivre, Max Klinger, Lucien Bernhard, and many others. 8vo, original bindings, soiled; joints cracked and preliminaries shaken on Volume 1. Berlin: Germann Paetel, 1914
a major work on early 20th century german and austrian advertising. Through numerous illustrated examples, the volumes document advertising's excesses and abuses, the relationship between architecture and advertising, and specific markets like tobacco advertising, among other topics. The first volume includes an extensive bibliography of advertising literature.
