Feb 21, 2019 - Sale 2499

Sale 2499 - Lot 295

Estimate: $ 1,800 - $ 2,200
A comprehensive and expansive archive with over 200 Polaroids apparently made by a signwriter, chronicling the completion or installation of his own work.
Including an array of small-town advertisements and roadside slogans such as "Garage Sale" and "Open 4th of July," alongside promotional window boards for all-American products like Levi's Jeans, Converse All-Stars, and 59¢ hot dogs. Many of the displays, designed in classical sign-painter style, appear tailored to local businesses and present generic and quintessential phrases such as "Nobody Does it Better," or "Taste the Difference." Polaroids (210), the images measuring 3 inches (7.6 cm.) square, the sheets slightly larger, sleeved back to front, six to a sleeve. 4to, black leatherette; 3-ring binding. Circa 1980

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