?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 500 - $ 750
(SPORT--TRACK.) OWENS, JESSE. "Jesse Owens' Scrapbook." A group of 14 items, including photographs of Owens and family; four heavily edited pages of ad agency 'copy'; two large 'story board' type presentations; and several 8 x 10 glossy photographs showing various tableaux featuring the great track star and his family, aimed at the large, and until then generally un-tapped colored radio audience. Chicago: Raymond S. Gray, circa 1950's.
The advertising agencies around the country were among the broader civil rights vanguard. In New York, B. B. D. & O, one of the nation's largest advertising agencies, was the first to establish a separate division devoted to the black radio and later television audience. This smaller agency in Chicago, was tapping into this market with a proposed series of ad campaigns featuring the great track star as well as his family.
