Mar 21, 2013 - Sale 2308

Sale 2308 - Lot 541

Price Realized: $ 1,440
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 600 - $ 800
(SPORTS--BOXING.) LOUIS, JOE. Max Schmelling over Joe Louis. Poster, printed in red and blue on a white ground, 41-1/2 x 28 inches, linen-backed. With photographic vignettes of Louis and Schmelling. New York, 1938
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"12 Official rounds packed with thrills." Billed as the "Fight of the Century" Schmelling was yet another "great white hope" come to regain white dignity. So much was packed into these bouts as surrogate race wars. The poster was printed in red, white and blue, and no opportunity was lost in the media to take advantage of the victory. The 1938 boxing rematch between American Joe Louis and German Max Schmeling is believed to have had the largest audience in history for a single radio broadcast. In 2005, the Library of Congress selected it for the National Recording Registry.