Mar 21, 2024 - Sale 2663

Sale 2663 - Lot 461

Price Realized: $ 1,500
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
(WOMEN'S HISTORY--BEAUTY.) Collection of Apex Beauty Products ephemera and beauty school photograph. 5 items, various sizes, in one box; minimal to minor wear. New York and New Jersey, 1940-1941 and undated

Additional Details

Sarah Spencer Washington (1889-1953) of Atlantic City, NJ was the founder of the Apex Beauty Products Company, and a network of related salons and beauty academies. She emulated the success of Madam C.J. Walker during and after the Great Depression. This lot includes:

Photograph by the studio of William E. Woodward of New York, "Graduating Class 1941, Apex School of Beauty Culture, New York, N.Y." 10 x 18½ inches, mounted and laminated to 13 x 21-inch wooden plaque; chipped a bit on verso, otherwise minimal wear.

Pamphlet, "Use Apex Beauty Products, World's Best Beauty Preparations." 36 pages. Octavo, 9 x 6 inches, original illustrated wrappers. A combination product catalogue and beauty manual. Atlantic City, NJ, undated.

"Learn Beauty Culture and Become Financially Independent." Illustrated pamphlet, 6 pages (9 x 6 inches) on one folding sheet; minor wear.

Circular letter from President Sara S. Washington on Apex News and Hair Co. letterhead, responding to a course inquiry. Atlantic City, NJ, 15 January 1940, with enclosed application form.

Subscription leaflet for The Apex News, "Just the Kind of Magazine You Have Been Looking For." 11 x 5½ inches.