A. M. CASSANDRE (ADOLPHE MOURON, 1901-1968) BK EMAILLE. 1930.
19 1/2x14 3/4 inches, 49 1/2x37 1/2 cm.
Condition A: minor restoration in corners.
Through his connection with the advertising agency Nigh and van Ditmar, Cassandre worked for major Dutch clients, like Oranjeboom beer, Holland America Line, De Vries Robbe, Phillips and Van Nelle. For this enamel company, to promote their range of cookware, he creates a predominantly typographic image in which the letters of the company's name themselves appear to be holding and pouring the kettle. The kettle is the company's logo and its appearance is meant to assure the consumer of the quality of the product, and that the pot is safe to cook with (literally "poison free.") Notice how the background colors are the reverse of the large letters in the company's name. rare Mouron 81, Cassandre / Tokyo 37.