?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 8,000 - $ 12,000
A. M. CASSANDRE (ADOLPHE MOURON, 1901-1968) PACIFIC. 1935. 50x35 1/4 inches, 127x89 1/2 cm. Sauberlin & Pfeiffer, Vevey. Condition B+: repaired tears and restoration in margins, some affecting image. In 1935, the Swiss tobacco company Vautier commissioned Cassandre to design a series of four posters. For these, he turns away from the "neo-realist" style he had used the previous year on a poster he designed for Celtique cigarettes, which was almost like an object poster of the cigarette package. For the Swiss company, he uses the motif of a giant hand and depicts the cigarettes, cigars and pipes of the company appearing en situ with smokers. In addition to changing his graphic approach, Cassandre was also changing his artistic style at this time. This image is more painterly than his previous posters, with rich layers of color and a more realistic handling of light and shadows. That the cigarettes contain American tobacco is made clear in the lettering at the bottom. Mouron pl. 57, Suntory p. 178.
