May 03, 2010 - Sale 2213

Sale 2213 - Lot 61

Price Realized: $ 960
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
A. M. CASSANDRE (ADOLPHE MOURON, 1901-1968) PHILIPS TELEVISION / SMEETS PHOTO OFFSET. Spiral bound volume. 1955.
17x13 inches, 43x33 cm.
Condition A / A-: minor creases on dusk jacket and at edges.
In honor of the 125 anniversary of the Smeets Publishing company, they published this sample book. Lavishly illustrated in full color, samples can be found of cigar labels, counter-cards, cut-outs, photographs, fold-outs, product labels and more. The book is most famous for this image of Cassandre's, which was included in this spiral bound book and never appeared anywhere else. The image itself is dated 1951.