May 08, 2006 - Sale 2079

Sale 2079 - Lot 75

Price Realized: $ 20,700
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 20,000 - $ 30,000
A. M. CASSANDRE (ADOLPHE MOURON, 1901-1968) TRIPLEX. 1931.
46 3/4x31 1/8 inches. Alliance Graphique, Paris.
Condition A. Framed.
To promote this safety glass, Cassandre designed a nearly monochromatic poster that is one of his strongest images. Every detail of this stylized driver, his wide eyes fixed on the road ahead, his hands tightly grasping the steering wheel, helps to evoke the man's complete concentration. The only thing between the driver and the potential dangers of the road is a rectangle of Triplex glass. The graphic message is so simple and so strong that no words are necessary to help convey the concept. Cassandre pl. 26, Cassandre / Bibloteque Nationale p. 77, Cassandre / Biblioteque de l'image p. 40-41, Weill 340, Word & Image p. 80.