May 21, 2009 - Sale 2181

Sale 2181 - Lot 66

Price Realized: $ 12,000
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 8,000 - $ 12,000
A. M. CASSANDRE (ADOLPHE MOURON, 1901-1968) TRIPLEX. 1931.
47 1/2x31 inches, 121x79 cm. Alliance Graphique, Paris.
Condition B: restored losses, repaired tears, creases and restoration in margins and image; horizontal fold. Framed.
To promote this safety glass, Cassandre designed a nearly monochromatic poster that is one of his strongest images. Every detail of this stylized driver, his wide eyes fixed on the road ahead, his hands tightly grasping the steering wheel, helps to evoke his complete concentration. The only thing between the driver and the potential dangers of the road is a rectangle of Triplex glass. The graphic message is so simple and so strong that no words are necessary. Cassandre pl. 26, Cassandre / Bibliothéque Nationale p. 77, Cassandre / Bibliothéque de l'image p. 40-41, Weill 340, Word & Image p. 80, Brockmann p. 89.