May 05, 2011 - Sale 2246

Sale 2246 - Lot 202

Price Realized: $ 3,360
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
A. M. CASSANDRE (ADOLPHE MOURON, 1901-1968) WILLI'S WINE BAR. 1935 / 1984.
39 1/2x27 1/4 inches, 100 1/2x69 cm. Henri Mouron, Paris.
Condition A. Paper.
In 1935 Cassandre designed a project for the wine merchant Nicolas. Executed in a purist style that bore the influence of Ozenfant, it was a sensuous evocation of the simple act of pouring wine. The poster was never published. In 1984 the image was repurposed by Willi's Wine Bar and issued as their first poster. This is one of the rare surviving copies of the first printing, which was printed under the supervision of Henri Mouron, Cassandre's son.