A. POMBO (DATES UNKNOWN) & J.L. DALES (DATES UNKNOWN) VI SALON DEL AUTOMOVIL. 1928.
45 3/4x29 3/4 inches, 116x75 1/2 cm. [Monetevideo, Uruguay.]
Condition B+ / B: restored loss in upper left corner; repaired tears, creases, abrasions and restoration in margins and image; restored losses at edges.
The Automobile Club of Uruguay (Centro Automovilista del Uruguay) was founded in 1918. Very little is known of the automobile shows they organized beginning in 1923. The organization's website does not even refer to these events. Uruguay is not known for its graphic tradition, yet there are a small handful of exquisite posters for sporting events and carnivals in the Latin American country that deserve special attention. This poster, with its captivating color scheme, almost abstract, futurist imagery and creative typography, is a wonderful and rare example of South American Art Deco graphic design. The Hotel Parque in Montevideo still stands and serves as the seat of Parliament. In addition to producing this exceptional poster, 1928 was a banner year for Uruguay, as its Olympic soccer team won the gold medal at the Amsterdam Olympic Games. Crouse p. 66.