May 21, 2009 - Sale 2181

Sale 2181 - Lot 94

Price Realized: $ 2,460
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,200 - $ 1,800
A. STUART-HILL (DATES UNKNOWN) YOU CAN BE SURE OF SHELL / MOUSEHOLE PENZANCE. 1932.
29 1/2x44 1/2 inches, 75x113 cm.
Condition B+: repaired tears, creases and abrasions in margins and image; restored loss in upper right corner.
The Shell advertising posters in the 1920s and 1930s consisted of hundreds of brilliant creations and designs. In fact, alongside the London Underground, Shell was one of Britain's strongest patrons of advertising arts. Shell's advertising was orchestrated by Jack Beddington, who, year after year, organized remarkable campaigns that were spread throughout the country on the side of Shell company trucks. He commissioned graphic designers and painters around the world, both known and unknown. Among his innovative advertising ideas was to let the British rediscover their country ( with the series "See Britain First," 1932, "Everywhere You Go," 1932, and "Visit Britain's Landmarks," 1937). Although known as a portrait and landscape painter, very little information exists about Stuart-Hill. The only other known poster he designed is for London Transport, which was designed in 1943. Here, he presents a near-abstract, angular, expressionistic view of the rail approach to Moushehole, on the Cornish Coast. Shell 44.