Nov 10, 2022 - Sale 2621

Sale 2621 - Lot 198

Price Realized: $ 1,950
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,000 - $ 3,000

ADOLPH TREIDLER (1886-1981)

THE PUGET SOUND COUNTRY / A WELLS FARGO COUNTRY. 1918.


33 1/2x53 3/4 inches, 85x136 1/2 cm. Seiter & Kappes Litho. Co., New York.
Condition B: repaired tears, replaced losses, creases and abrasions in margins and image and along vertical and horizontal folds; minor skinning at top right margin, slightly into image.

One in a small series of national vistas that appeared on Wells Fargo delivery wagons (and eventually their trucks) to help solidify the company's reputation for reliably transporting packages from coast to coast. From their founding in 1853, Wells Fargo stagecoaches were recognized and trusted couriers of mail, packages and money. In this capacity, they played an important role during the Washington gold rush between 1897 and 1900 and continued serving the Evergreen State after the excitement had died down. Treidler designed several posters for the company, including Washington a Capital City and California. For more information, read: https://www.wellsfargohistory.com/when-banner-ads-roamed-the-earth-big-names-got-a-start/.